It’s surprising that so many SEO professionals falter at this basic first step towards getting quality traffic to a web site. That is – you must test your keyword research. The basic was to do that is simple – RESEARCH. So there isn’t an issue of not being able to FIND the keywords to target. The issue is people don’t know what to do with them once they have found all the relevant words.

Every company or individual needs to find the right set of keywords for their business. That is one of the basic steps to get the best search engine rankings. Many company leaders and managers have their own interpretation of how they want their brand to be portrayed and perceived online. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings.

Focusing on generic keywords that gain an enormous number of searches, but which also have an enormous amount of competition is usually not worth it unless the keyword is highly likely to provide you with converting traffic, and unless you have a very big marketing budget. So what do u to when you have gotten the right keywords? You TEST them. Until the keywords have been tested you don’t have anything concrete that proves whether a keyword will actually bring sales to your site. And, yes, testing includes your landing page’s effectiveness in converting the traffic into customers.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. The traffic you want to draw to your website has got to be researched.

I come from a Mobile Solutions industry and for us the key words that we should use is vast. The only way we could do this is through research.. specially competitor research. Find out the keywords your competitors are using, for all you know they might be getting more hits from keywords you never even thought of.

Always remember there is no point of getting about 12,000 hits for your websites if those are not your target audience. The quality of the hits comes when they are your niche market. There could be sites that make only a 100 hit a day margin but still get more revenue because of the fact that their hits comes from targeted individuals. Their potential customers.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. There are a whole heap of tools and websites that can help anyone out if they want to check their current rankings in the search engines. http://www.link-assistant.com/

Check them out and see… it might surprise you